Theme Parks

Loop21 offers a perfect solution of wi-fi Entertainment for amusement parks like theme parks or zoos. Their guests are already equipped with iPhones, iPods and other smartphones. So why not offer location-based information and Internet using wi-fi?

Depending on their location, Loop21 Parktainment™ can feed users with information such as: “When is the next show or the next animal feeding close to me?” “What attractions are around me?” “How many people are waiting at my favourite rollercoaster?” “Which tour through the park would be the best with my 7-year-old girl?” Thanks to these new interactions with guests, Loop21 opens new doors for customer loyality and guidance.

For amusement parks, Loop21 put together a unique package of Hotspot software. In the following you can see how the largest theme park in Germany has established Loop21 Parktainment™.

Loop21 Parktainment™ in Europa-Park (Rust, Germany)

Having over 4 million visitors every year, Europa-Park is the largest theme park in Germany, Europe. In the era of new media Europa-Park decided to entertain their guests with Loop21 Parktainment™.

In the first step, a Loop21 hotspot with the LBS (Location-based Service) module, called Parktainment™, on five locations has been installed: entrance area, rollercoaster Silver Star and blue fire, Märchenwald and the (also new) FoodLoop restaurant.

The goal was to offer the guests of Europa-Park location-based information via wi-fi. Using the Loop21 Parktainment™ software package, a guest can connect with the wi-fi and gets a Landing Page. This Landing Page is different on each (location dependent). When the guest is at the roller coaster Silver Star, they can post on Silver Star’s facebook page or watch the ride on the rollercoaster on YouTube while waiting in the queue.

Europa-Park is also using Loop21’s Internet login. Every user has to register once and identify through their mobile number. This is necessary to cover the EU directive 2006/24/EG concerning the data retention. With Loop21 as the operating partner, Europa-Park is completely protected concerning legal issues.
To cover the expense of the costs for the text message deliveries, Europa-Park also uses Loop21’s voucher module. They sell voucher codes (scratch cards) in the shops in the park to provide their guests the full access to the Internet.
While installing the Loop21 hotspot system in the network of the customer, arrangements about the interconnection has been made with Loop21’s network operation experts.

Thanks to Loop21 Software, modern hardware, the fitting configurations and the technical know-how, the implementation of Loop21 has been realised before the beginning of the season 2011. The launch was a great success.

• Loop21 hotspot system (server and client version)
• Loop21 Parktainment™
• Internet Login and AAA-system (authentication, authorization, accounting)
• Voucher module
• Statistics module
• LBS (Location-based Service) / Landing Pages
• Storage of Internet traffic data
• 2nd level-support and operations