[13.06.2013] And the winner is... Loop21! Constantinus Award 2013, the Austrian Consulting and IT price!
[17.05.2013] Final spurt of the installations at the Cordial Cup 2013, tomorrow the happening starts!
[24.04.2013] Good morning from our outdoor team! This week: Wi-Fi installation in the valley Ennstal, Austria
[07.03.2013] Today at CeBIT: Eva Himmelbauer (Member of Austrian Parliament) and Manuel Urbanek (Loop21-CEO)
[04.03.2013] Our marketing team is now going to manage the construction of our fair stand at CeBIT in Hanover, Germany!
[01.03.2013] We are ready for CeBIT 2013! Hall 13, booth A56 - with vitamins, Austrian beer and Viennese coffee!
[13.02.2013] We present the brand-new update, now available on the wireless hotspots in Sölden: Auto-Login! Once registered and logged-in, the system remembers you. Enter again and again without new login.
[07.02.2013] Shooting for the new mountainment datasheet at the Turracher Höhe, border region Styria/Carinthia, Austria
[14.01.2013 8:34] Good morning and have a good start into the week! Here, everything is white, how is it at your place?
[08.01.2013] learning for the lancom-certification and enjoying the beautiful ambience at Brunn am Gebirge, Lower Austria, Austria
[12.11.2012] Hello from Cape Town, South Africa! Today's programme: Set up of the trade-show booth, Africa Com
[12.11.2012] The booth at the Africa Com trade fair is set up! Out team is looking forward to a lot of interesting talks in the next days
[29.10.12] Behind the curtains: Insights into our testing area, where the masterminds of our business development are working
[11.10.2012] Regards from Trenčín, currently at ELO SYS, the largest electric trade fair in the Slovak Republic
[04.10.2012] Regards from Switzerland, where our collegue discovered a "Wiesn", the typical folk festival in autuum
[05.10.2012] Good morning from Soelden, Austria - wer are already looking forward to the skiing season!
[27.09.2012] Opening of the city Wi-fi with the mayor and a city councillor at the Donauinsel in Vienna, Austria
[07.08.2012 10:20] Our team enjoys perfect weather during the loop21 installation for the sailing event ÖJM 2012 @Achensee, Austria
[08.08.2012 10:43] How is the height of a radio link installation determined? Regards from Dornbirn, Austria
[07.08.2012 10:20] Our team enjoys perfect weather during the loop21 installation for the sailing event ÖJM 2012 @Achensee, Austria
[11.07.2012] Swimmer's training at the youth championship in Basel. The Loop21 team wishes good luck!
[21.06.2012.16:28] Stage "Festbühne" at the Danube Island Festival - Are you also going to be there this weekend?
[21.06.2012 12:09] Despite of 28 degree heat, our team at the Danube Island Festival is in good mood :-)
[30.03.2012 12:40] In spite of the grim weather, our dream team takes the time for a ski-run in Soelden, Austria
[12.03.2012 09:13] Mexico is a breathtaking city! Let's start with the amusement park tour guided by IAAPA
[25.11.2011 16:56] We enjoy the last days in Sao Paulo! Time to say good-bye and come back to cold Austria
[17.11.2011 15:47] Day#3 at IAAPA 2011 - We proudly present our wonderful Andrea Meissl who will be happy to welcome you at our stand today
[04.05.11 07:45] We start fully-movivated in the next day! We would be happy to see you there! :) (Innsbruck, Tyrol)
[06.05.11 13:05] Our colleagues at Interalpin in Innsbruck (Tyrol) would be happy to welcome you at our stand!! See you there! :)
[14.11.2011 13:49] We are ready for the final finish during the expo set-up at the Orange County Convention Center in Orlando, FL
[24.11.2011 13:00] We start with Brazilian sporting spirit into the last exhibition day! Take a look at our stand at the Expo Estadio in Sao Paulo
Cultural events
Loop21 offers all-inclusive packages for rent! Also temporary hotspots like cultural events benefit from the WLAN Entertainment. Loop21 provides software and hardware including the support for the duration of your event. Also assembly and dismantling can be done by the Loop21 team.
In the following case study you can read about the Loop21 Solution Eventainment™ at the Eristoff Tracks Urban Art Forms Festival in June 2011. Read about the amazing success and the satisfaction of Loop21's client Eristoff (brand of the BACARDI-MARTINI GmbH).
Case Study
Loop21 WLAN Eventainment™ at the Eristoff Tracks Urban Art Forms Festival 2011
Loop21 provided the exclusive WLAN Entertainment™ at this year’s Eristoff Tracks Urban Art Forms Festival in Wr. Neustadt (Lower Austria). This is a unique system all over the world. The guests connect their own smartphones to the free Loop21-WIFI. Directly, they get current information about their present location – depending on where they are. At the Eristoff Tracks Urban Art Forms Festival, these were Facebook for free, the check in & win button (promotion), line up & map, the current festival info, which drinks are offered and information about the current weather.
Eristoff Tracks Urban Art Forms Festival 2011
Founded in 2004, the Eristoff Tracks Urban Art Forms Festival 2011 turned out to “Europe´s leading audiovisual electronic dance music festival”. The festival takes place in the Arena Nova Playgrounds in Lower Austria. Loop21 installed 5 Entertainment™ locations at the festival to provide its exclusive WLAN Eventainment™ system.
Eristoff Tracks Urban Art Forms Festival 2011: June 16th – 18th, 2011
5 Locations: DOA Stage, Walk of Frame, Main Stage, Turbo Stage, Outdoor Areas
More information: www.uaf-festival.at
Eventainment™ offers the perfect platform for a direct und interactive B2C communication. A brand or a product can be placed directly on the end-customer’s smartphones. It does not matter, if a guest enjoys a concert, a festival or a car racing. They are already equipped and thanks to the WLAN Eventainment™ system, every display, which is carried in their trouser pocket, becomes a promotional tool. Brand promotion finds a direct way to its target group. So, this new promotional tool is used more and more for the new customer retention! A product meets their customers – directly!
WLAN Eventainment™
Loop21 installed the unique Location-Based System, called WLAN Eventainment™, on 5 locations during the Eristoff Tracks Urban Art Forms Festival 2011 in Wr. Neustadt (Lower Austria). The locations were situated at the Dogs on Acid Stage, Walk of Frame, Main Stage, Turbo Stage and at the Outdoor Areas.
The goal was to offer the guests of the Festival location-based information via Wi-Fi, branded by Eristoff. Using the Loop21 Eventainment™ software package, each guest could connect with the Wi-Fi and got a Landing Page. This Landing Page was different on each location (location dependant). Depending on where the guest was, they got other information e.g. at Walk of Frame than at the Main Stage.
WLAN Eventainment™ stands for “the right information at the right place”. So, Eristoff used the system for their promotion “Check in & Win” and presented the Line Up. This provided an overview of the acts during the festival. All current acts could be called up at any time directly on the fans’ smartphones. This feature worked on every of the 5 locations of the festival. Beside the specific festival information, the guests could enter Facebook very easily and for free. So, Eristoff forced the social media communication with their customers.
With Loop21 as the operating partner, the Eristoff Tracks Urban Art Forms Festival was technically supported during the installation and the event as well as completely protected concerning legal issues. Thanks to Loop21, modern hardware, the fitting configurations and the technical know-how, the implementation of Loop21 was realised before the beginning of the festival in June 2011.
Overview
5 locations at the Arena Nova Playgrounds became the festival hotspots on the weekend between the 16th and the 18th of June, 2011 and WLAN Eventainment™ made all that possible!
Every smartphone becomes a festival guide
The Entertainment™ system is optimised for every common smartphone (without an APP). It does not matter, if the guest uses an iPhone or an Android device. Via the Loop21 Wi-Fi, every smartphone becomes a personal festival guide.
Review: Eristoff Tracks Urban Art Forms Festival 2011
The event exceeded all expectations.
According to our statistics, the Loop21 system at the Eristoff Tracks Urban Art Forms Festival attracted about 2,000 visitors. The most important numbers are:
- Approximately 900 visitors called-up the Line-Up and map information
- 700 people used Facebook for free
- The Landing Page reached amazingly more than 5,500 visits
To sum it up, thousands of visitors called up all interesting information about the Eristoff Tracks Urban Art Forms Festival with their smartphones. WLAN Eventainment™ made it possible and it was a success for Eristoff, a brand of Bacardi-Martini.
Finally, a quote from our client BACARDI-MARTINI GmbH:
“We could offer a clear added value for the user, and the user statistics have significantly exceeded our expectations. Moreover, we were very pleasantly surprised that the tool was used so actively, although the promotional support of our local crew was low. All of us together with Loop21 pre-defined goals could be fulfilled by the software solution. Our conclusion: we would work again at every time with the competent and solution-oriented team of Loop21.”
