The Loop21 WLAN Entertainer® is the first system that localises a smartphone directly via Wireless LAN (Wi-Fi) and provides location-based information. Thanks to Loop21, ski resorts, amusement parks, stadiums, shopping malls, events and also cities offer their visitors contents related to their current location and more interesting information about the surroundings. Loop21 is the perfect tool for customer relationships and guidance. It is an extension to the Loop21 Hotspot Software.
Key features
- Real Location-Based Services
- Wireless localisation
- Added value for Internet hotspots
- Works on every Wi-Fi certified hardware
- Customized, modular solutions
- Easy-to-use
Functions & usage
- Full integration of the Loop21 Hotspot Software
- Provision of customised contents on a central Landing Page
- Real-time Location-based Services and contents when activated on several areas
- Localisation of the end users‘ devices
- Division of several areas or/and Wi-Fi cells as the basis
- Responsive Design (adapts itself to the screen size and orientation)
- Different contents depending on the smartphone type (e.g. link to an Android APP displayed on Android phones)
- Web-based administration
- Individual design by an elaborate template system
- Flexibility because of differentiating between single hotspots (easy to administer via groups) and view types as well as the implemented inheritance function
- Content Management System (CMS) with “Easy-to-use” front-end editor
- User management for the CMS
- Dynamic multiple languages support
- Media uploader with automatic rendering (picture management)
- Linking to external websites
- Integration of existing RSS feeds
- Content connector for digital signage (display of contents on other platforms /screens)
- Statistics: comprehensive statistical evaluation of accesses, page impressions, usage, preferences, locations/areas etc. (table view and CSV export, extra reports for each hotspot or groups)
- Optional access for users outside the hotspot (via the Internet)
- Delivering various modules to add value to the hotspot
Additional modules
Mobile adaption
- Interfaces to existing contents (e.g. via databases or SOAP services
- Fully customisable implementations
Contact form
- Provision of a web-based e-mail contact form
- Used for feedback, support inquiries, orders etc.
Banner Management
- Administration to display several banners randomly
- Setting weight and frequency of the different banners
- Definition of time ranges and/or deadlines
- Limitation by clicks or impressions
- Statistics (views, clicks)
- Banner scheduling
- Click/view budget per banner
Scores & rankings
- Integration of different timing systems to display current scores and rankings
- Adaption to screen sizes
- Displaying the contents on Tvs or other screens (digital signage)
Posting
- Service to post short messages (e.g. news, offers, announcements)
- Displaying the messages like Twitter, Facebook and alike
- Accessible for the customer and their representatives via the back-end interface
- Restrictions (e.g. one posting a day, 160 characters)
Navigation
- Guidance to a selected point within the areas (more than one area necessary)
- Integration and adaption of existing maps
- Localisation of the end-user
- Display of the route to the target point
- Visual effects (e.g. highlighting of objects)
- Track impressions + clicks
- Integrated path priority/weight system
- Targeted positioning of banners depending on the device or the locations
Voting
- Creation of individual polls (single choice, multiple choices)
- Allocation to different areas
- Scheduling of polls (time ranges, deadlines)
- Statistics and evaluation
Optional services
- Proof-of-concept (brainstorming, definition of target groups and goals, feasibility study, conception of communications)
- Design support (art work, buttons, CSS)
- Editorial support (conception and preparation of the contents)
- Translation services
Hotspot Management System

Statistics available in the HSM (back-end administration)