Module: LBS (Location-Based Service)

Loop21 offers a new additional module, which is added to the Loop21 hotspot system. The central function of this module is the possibility to locate users. Therefore, it is possible to find out the exact position of a guest or customer within the hotspot's area (RTLS, real-time location service). This enables you to communicate strategically with guests or customers.

The LBS – location-based service – module can be used as a customer guidance system for interactive customer relationships or support at the PoS (Point of Sale). According to the current trend, the interactivity at a PoI (Point of Interest) can now be made more modern and media-based. For instance, a location-based app (mobile application) or website allows target-oriented communication with customers.

Loop21 developed a special Landing Page for the LBS module. It runs on every device, e.g. iPhone, iPad, Android, Nokia Symbion, Blackberry, etc. So, the users start their web browser and are directly provided with location dependant input via the Landing Page. The contents of this page are adapted to the hotspot provider’s ideas. Used as an instrument for modern and local infotainment, the wi-fi hotspot becomes a “magic bullet” for customer relationship management. 

The location-based module is a special wi-fi component that makes it possible to locate a user within the wi-fi network area. This possibility of locating users via wi-fi is unique because:

• NO GPS (takes long to locate; is unprecise)
• NO RFID (high costs of implementation)

 are required. However, hybrid solutions are of course possible.

Some examples for the outdoor use of the Loop21 localisation are: Guidance systems for town areas, theme parks, zoos, hiking resorts, tourism centres, ski resorts, parks, sightseeing guides, etc.: 

Via localisation, it is possible to adapt target-oriented content to the user's location. So, it is possible to place advertisements, promotions, special offers or information without less wastage. Furthermore, users' behaviour can be analysed and controlled by purposeful information. Since most guest/customers are already equipped (smartphones, etc.), they already fulfill the preconditions for the Loop21 localisation.

Some examples for the indoor use of the Loop21 localisation are guidance systems for museums, shopping centres, supermarkets, hardware stores, public buildings, sights, etc.