[25.11.2011 16:56] We enjoy the last days in Sao Paulo! Time to say good-bye and come back to cold Austria
[17.11.2011 15:47] Day#3 at IAAPA 2011 - We proudly present our wonderful Andrea Meissl who will be happy to welcome you at our stand today
[04.05.11 07:45] We start fully-movivated in the next day! We would be happy to see you there! :) (Innsbruck, Tyrol)
[06.05.11 13:05] Our colleagues at Interalpin in Innsbruck (Tyrol) would be happy to welcome you at our stand!! See you there! :)
[14.11.2011 13:49] We are ready for the final finish during the expo set-up at the Orange County Convention Center in Orlando, FL
[24.11.2011 13:00] We start with Brazilian sporting spirit into the last exhibition day! Take a look at our stand at the Expo Estadio in Sao Paulo
Sport events
Loop21 entertains your fans with Fantainment™. Offering wi-fi at sport events and stadiums, fans can connect to the Entertainment system using their iPhones, iPods and other smartphones. Thanks to Loop21's Landing Page the fans can be provided with several Infotainment contents.
E.g. your fan's can watch videos of the last goals or get information about the teams, trainers and players. Also your commercial partners can benefit of this added value by advertising directly on the visitor's smartphone.
For sport events and stadiums, Loop21 put together a unique package of Hotspot software. In the following you can see the terrific use of Loop21 Fantainment™ at the junior soccer league Cordial Cup 2011.
Case Study
Loop21 WLAN Fantainment™ at the Cordial Cup 2011 (Tyrol, Austria)
Loop21 provided the exclusive WLAN Fantainment™ at this year’s junior soccer league, the Cordial Cup 2011 in Tyrol (Austria). This is a unique system all over the world. The guests connect their own smartphones to the free Loop21-WIFI. Directly, they get current information about their present location – depending on where they are. At the Cordial Cup, these were the cup news, the current scores at every venue, information about the present venue and Facebook & internet for free.
Cordial Cup 2011
Founded in 1998, the Cordial Cup turned out to be one of the largest, international junior soccer cups for the C /D and E classes. The cup takes place in the Kitzbüheler Alpen – by now, 14 years in a row. At the “Pfingstwochenende” (the weekend around Whitsun), 156 teams from 18 different nations will meet in the Austrian touristic region “Kitzbüheler Alpen”.
Cordial Cup 2011: June 10th – 13th, 2011
10 Stadiums: Kirchberg, Reith, Going, Brixen, Westendorf, St. Johann, Kirchdorf, Kitzbühel, Söll, Hopfgarten
More information: www.cordialcup.com
WLAN Fantainment™
Loop21 installed the unique Location-Based System, called WLAN Fantainment™, on 10 locations during the junior soccer league, Cordial Cup 2011, in Tyrol (Austria). The locations were the stadiums in Kirchberg, Reith, Going, Brixen, Westendorf, St. Johann, Kirchdorf, Kitzbühel, Söll as well as Hopfgarten.
The goal was to offer the guests of the Cordial Cup location-based information via Wi-Fi. Using the Loop21 Fantainment™ software package, each guest could connect with the Wi-Fi and got a Landing Page. This Landing Page was different on each stadium (location dependant). Depending on where the guest is, they got other information e.g. in Kitzbühel than in Kirchberg.
WLAN Fantainment™ stands for “the right information at the right place”. So, Loop21 activated the module “Current Scores”. This provided an overview on the current games during the cup. All current as well as final scores could be called up at any time directly on the fans’ smartphones. This feature is completely new and worked on every of the 10 locations of the Cordial Cup. Beside the specific cup information, the guests could enter Facebook and the Internet very easily and for free.
With Loop21 as the operating partner, the Cordial Cup was technically supported during the installation and the event as well as completely protected concerning legal issues. Thanks to Loop21, modern hardware, the fitting configurations and the technical know-how, the implementation of Loop21 was realised before the beginning of the cup in June 2011.
Overview
10 stadiums in the touristic region Kitzbüheler Alpen got the soccer hotspots on the weekend between the 10th and the 13th of June, 2011.
For more than 2,500 involved soccer players, their clubs and relatives as well as the hundreds of visitors, the “rally” between the locations was much more comfortable this year. At every location, the guest could call up all relevant information about the cup, the venue and the current scores during the cup directly with their smartphones. WLAN Fantainment™ made all that possible!
Every smartphone becomes a fan guide
The Fantainment™ system is optimised for every common smartphone (without an APP). It does not matter, if the guest uses an iPhone, an Android device or a Blackberry. Via the Loop21 Wi-Fi, every smartphone becomes a personal fan guide.
Location-Based System (Landing page, Location-Based Sites)
The Fantainment™ system provided location-based content and was available at every stadium during the cup: when the guest was at one specific stadium, e.g. Kitzbühel, they got top information about their location – directly on their own smartphone:
- Cordial Cup News
- Free Internet access
- Scores (of the current game at this stadium as well as all other games at this cup) *
- “You are here”: location-based information about the current location *
- Facebook for free
* These contents are different at every stadium (LOCATION-DEPENDANT!!)
Flyers, posters
Review: Cordial Cup 2011
The event exceeded all expectations. More than 5,000 people headed to the 10 soccer hotspots at this weekend in June 2011. The region experienced the season’s peak regarding the run on the accommodation facilities.
According to our statistics, the Loop21 system at the Cordial Cup attracted about 3,000 visitors. The most important numbers are:
- Approximately 2,700 visitors called-up the current information about the current scores at every venue
- 1,200 people used Facebook and internet for free
- The Landing Page reached amazingly more than 7,000 visits
To it sum up, thousands of visitors called up all interesting information about the Cordial Cup with their smartphones. WLAN Fantainment™ made it possible and it was a success for Loop21.
- Faintainment™ meets soccer: Manuel Urbanek (Loop21 CEO), Roy Makaay (former Dutch soccer player: Deportivo La Coruña, Bayern Munich, Feyenoord), Thomas Halak (Loop21 Sales man)
- Manuel Urbanek (Loop21 CEO) getting interviewed at the Cordial Cup 2011
