WI-FI MARKETING

Take advantage of all the possibilities of your infrastructure

The Challenges

w

Free Wi-Fi –
and now?

Make the most of your public Wi-Fi. Refinance your infrastructure costs.

u

How I can address
my customers directly?

Use the smartphones of your customers for individual communication on the location.

t

The right contents in the right
place at the right time?

Offer your guests best location based informations. Practice active customer retention.

U

But who cares about the
“stepchild” Wi-Fi?

Let check and optimize your Wi-Fi. Via remote maintenance your Wi-Fi will be without any worries.

h

Who is using my
public Wi-Fi?

Get detailed statistics and reports about your guests in real-time. Wi-Fi-Analytics: plan data based.

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Wi-Fi with
measurable added value?

Innovative, interactive entertainment for the users of your Wi-Fi.

The LOOP-Effect

We locate the users of your Wi-Fi-Hotspots. Local Wi-Fi-Marketing brings your content on the customers smartphone – in real-time.

We do consulting, concepts, production and installation and offer 24/7 support.

Get more benefit from your Wi-Fi with LOOP21.

#locationbasedservices #customerflowanalysis #userprofiling #wi-fi-analytics

APPLICATION AREAS

Tourism

Internet billing system, digital Information Interface, location analysis, extendable at all times

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Skiing area

News, events, lift and piste information in real-time, weather forecast, individual, local offers

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Cable cars

Customer Wi-Fi along the track, ropeway communication, sound cabin, customer survey, Wurlitzer-cabin

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Retail

Customer communication, Wi-Fi Marketing, customer flow analysis, digital price labels, Wi-Fi-Analytics, cross-selling, different log-in-possibilities

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Event Center

Wi-Fi navigation, additional advertising options, self-promotion, customer statistics, indoor analytics with valuable statistics

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Hotel & Resort

Communication in the hotel, guest TV, targeted promotion of own events, digital reservations, Digital Signage, room-service, information about the surrounding

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Public transport

Real-time analysis of waiting times, information system for passengers, entertainment, digital displays, travelling services

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Shopping mall

Wi-Fi navigation, individualised offers, interaktive marketing, statistics about the customers, Indoor-Analytics, promotion of events

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City and municipality

Smart City: Digital citizen information, public Wi-Fi Hotspots, tourist information, digital Signs, event information, device flow information

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Guest Wi-Fi with
LOCATION BASED SERVICE

Here a price example for a typical installation for a
retail enterprise, with location based services.

These make a very accurate communication with the customer possible because
the offers and advertising are coordinated
to the location of the customer individually.

Hotspot System LBS
for 15 locations

Monthly rent for software and maintenance:
 351,-
€ 23,40 per location

One-off costs for 15 hotspots:
 2.850,-
Prices excl. VAT

Location Based Services with the
LOOP21 Wi-Fi Landingpage

With the flexibly configurable browser landingpage (no APP-installation necessary),
you enter into contact with your customers. Design, contents and functions are adapted
to your individual requirements.

  • Internet login
  • Location based content and offers
  • Advertising of third parties – see below: Return on Investment

In addition to the standard functions, LOOP21 offers various expansions
which offer completely new possibilities, for example:

  • Indoor navigation
  • Audio-Entertainment with the LOOP21 Soundbox
  • Light-Entertainment with the LOOP21 Lightbox

Return on Investment

Business owner offers more and more frequently a public hotspot because free Wi-Fi has a positive outer effect. Wi-Fi marketing goes on a step by presenting itself on the Login site. After the login the user will be forwarded for example to a digital flyer, a website or a facebook site.

Such further services can, for example products or offers, advertised without additional budget because you can make the landingpage for the hotspot by yourself.

This way initial investments as well as the regular costs can be covered and in the medium term even profits gained by cross sales and advertising revenue.

Some references

Interactive Wi-Fi game in Burghausen, Bavaria, Germany: Tourists can use the installed Wi-Fi infrastructure to be located. This marketing tool enables users to play an interactive game.

Wi-Fi entertainment in the ski area: State-of-the-art Wi-Fi technology offers free internet to the guests in Sölden. There is also a Wi-Fi splash page with location-based customer surveys and information, e. g. open slopes and lifts, weather, huts.

New cableway Penkenbahn with modern communication system: The specially designed IT system enables the control centre to control, monitor and communicate with the cabins via Wi-Fi.

Instore-Wi-Fi as a communicationtool: The customers of Hornbach receive an Wi-Fi Landing Page with information about the range, product demonstration and projects in all stores in Europe. Of course, the public Wi-Fi is legally secured.

Added value for Austria’s largest city Wi-Fi. Vienna’s visitors and inhabitants get a landing page with information and offers to their current position, as soon as they connect to the public Wi-Fi. A concept by LOOP21.