WI-FI MARKETING

Take advantage of all the possibilities of your infrastructure

The Challenges

w

Free Wi-Fi –
and now?

Make the most of your public Wi-Fi. Refinance your infrastructure costs.

u

How I can address
my customers directly?

Use the smartphones of your customers for individual communication on the location.

t

The right contents in the right
place at the right time?

Offer your guests best location based informations. Practice active customer retention.

U

But who cares about the
“stepchild” Wi-Fi?

Let check and optimize your Wi-Fi. Via remote maintenance your Wi-Fi will be without any worries.

h

Who is using my
public Wi-Fi?

Get detailed statistics about your guests. Wi-Fi-Analytics: plan data based.

/

Wi-Fi with
measurable added value?

Innovative, interactive entertainment for the users of your Wi-Fi.

The LOOP-Effect

We locate the users of your Wi-Fi-Hotspots. Local Wi-Fi-Marketing brings your content on the customers smartphone – in real-time.

We do consulting, concepts, production, installation and offer 24/7 support.

Get more benefit from your Wi-Fi with LOOP21.

#locationbasedservices #customerflowanalysis #userprofiling #wi-fi-analytics

APPLICATION AREAS

Tourism

Internet billing system, digital information interface, location analysis, extendable at all times

READ MORE

Skiing area

News, events, lift and slope information in real-time, weather forecast, individual, local offers

READ MORE

Cable cars

Customer Wi-Fi along the track, ropeway communication, sound cabin, customer survey, Wurlitzer-cabin

READ MORE

Public transport

Real-time analysis of waiting times, information system for passengers, entertainment, digital displays, travelling services

READ MORE

Retail

Customer communication, Wi-Fi marketing, customer flow analysis, digital price labels, Wi-Fi-Analytics, cross-selling

READ MORE

Shopping mall

Wi-Fi navigation, individualised offers, interaktive marketing, statistics about the customers, indoor analytics

READ MORE

City and Municipality

Smart City: Digital citizen information, public Wi-Fi hotspots, tourist information

READ MORE

Entertainmentpark

Communication in the whole area, device localization, navigation, customer flow analysis

READ MORE

Guest Wi-Fi with
LOCATION BASED SERVICE

Here a price example for a typical installation for a
retail enterprise with location based services.

These make a very accurate communication with the customer possible because the offers and advertising are coordinated
to the location of the customer individually.

Hotspot System LBS
for 15 locations

Monthly rent for software and maintenance:
 351,-
(€ 23,40 per location)

One-off costs for 15 hotspots:
 2.850,-
Prices excl. VAT

Location Based Services with the
LOOP21 Wi-Fi Landingpage

With the flexible configurable browser landingpage (no APP-installation necessary),
you get in touch with your customers. Design, contents and functions are adapted
to your individual requirements.

  • Internet login
  • Location based content and offers
  • Advertising of third parties – see below: Return on Investment

In addition to the standard functions, LOOP21 offers various expansions
which offer completely new possibilities, for example:

  • Indoor navigation
  • Audio-entertainment with the LOOP21 Soundbox
  • Light-entertainment with the LOOP21 Lightbox

Return on Investment

Business owner offers more and more frequently a public hotspot because free Wi-Fi has a positive outer effect. Wi-Fi marketing presenting itself on the Login site. After the login the user will be forwarded for example to a digital flyer, a website or a facebook site.

Such further services can be, for example products or offers, advertised without additional budget because you can make the landingpage for the hotspot by yourself.

In this way, initial investments and ongoing costs can be covered and in the next step profits can be generated by cross sales and advertising revenue.

Some references

Interactive Wi-Fi game in Burghausen, Bavaria, Germany: Tourists can use the installed Wi-Fi infrastructure to be located. This marketing tool enables users to play an interactive game.

Wi-Fi entertainment in the ski area: State-of-the-art Wi-Fi technology offers free internet to the guests in Sölden. There is also a Wi-Fi splash page with location-based customer surveys and information, e. g. open slopes and lifts, weather, huts.

New cableway Penkenbahn with modern communication system: The specially designed IT system enables the control centre to control, monitor and communicate with the cabins via Wi-Fi.

Instore-Wi-Fi as a communicationtool: The customers of Hornbach receive an Wi-Fi Landing Page with information about the range, product demonstration and projects in all stores in Europe. Of course, the public Wi-Fi is legally secured.

Shopping with free Wi-Fi: The Wi-Fi for customers of this shopping centre in Berlin, Germany uses the LOOP21 hotspot software. The customers can access the internet for free by passing the one-click registration.

Added value for Austria’s largest city Wi-Fi. Vienna’s visitors and inhabitants get a landing page with information and offers to their current position, as soon as they connect to the public Wi-Fi. A concept by LOOP21.