The LOOP21 WLAN system tested in large ski areas and shopping centers will find a new performance-oriented partner in the König-Pilsener-Arena, offering its guests an additional experience during their events. Supported by high-class hardware, a customer Wi-Fi was set up, which offers additional functions that make a new communication option.


“The visitors should be able to use an efficient and informative Wi-Fi system, which in addition to the pure Internet access also contents to current and coming events holds” explains Christian Cramer, managing director of the LOOP21 GmbH Germany. Information about the event, the program of the König-Pilsener-Arena and information about their partners contribute to an extended leisure time experience. Schedule of the event, catering, other events and, of course, access to the Internet are part of a system that is used thousands of times around the world and proves its reliability day after day.

The Arena WiFi also offers completely new possibilities for partners and companies. Stephan Ulm, deputy director of the König-Pilsener-ARENA,says: “With Arena WiFi we have created completely new marketing opportunities. Due to the automatic logout after 30 minutes, during the test phase we reached nearly 50,000 views of our landing page during a single event. Here, companies can present themselves purposefully. At the same time, it was already apparent during the test phase that the click rates are also above average.”

Of course, this system can be extended at any time, such as digital customer surveys and user profiling, to better serve the customer. To emphasize is the fact that no app needs to be downloaded – because the system works browser-based. This saves the customer the installation or storage space on his smartphone.


The LOOP21 System in the König-Pilsner-Arena with Landing Page.

Since 2009, LOOP21 has developed Wi-Fi and radio-based communication systems – from “simple” guest Wi-Fi via Wi-Fi-supported PoS marketing to security systems in cable cars and public transport. Currently more than 2,000 systems are in operation in 18 countries. 60 employees at 6 locations worldwide take care of the installation and administration of these systems.

Due to its hardware independence, the LOOP21 Wi-Fi software can be used in almost any environment with all its functions. Together with the aruba hardware (over 100 access points) used in the König-Pilsener Arena, it ensures that thousands of guests can access the WiFi and the Internet at the same time.
We look forward to a successful cooperation with the König-Pilsener-Arena and to be able to offer a good service to the guests.

About the LOOP21 GmbH:
Founded in 2017, LOOP21 GmbH is a specialist for location-based marketing and Wi-Fi analytics with headquarters in Hamm, Westphalia. The company is part of the Austrian LOOP21 Mobile Net GmbH. With around 60 employees, LOOP21 is your point of contact for the entire range of site-specific advertising and information transfer based on Wi-Fi. These include the implementation and maintenance of content, the implementation of hardware and the evaluation of customer data. The circle of users mainly includes customers from the tourism, trade and transportation sectors. Currently, the entire company operates 2,000 communication systems in 18 countries. Further information about LOOP21: