Location Based Services
Location based content and services with extensive reporting.
Location Based Content
The combination of local information, like surroundings plans, sights or business with the technical infrastructure increases the comfort of the respective mobile device considerably.
The users can make enquiries information about the current location with the own mobile. Information, like opening hours, menus, site plans or functions, like route planner can in addition be retrieved.
Location Based Service
Location Based services (LBS) are location-related services, which based on the current location provides the smartphone user with information which is in the context with his location.
Since a mobilephone switched on always is in connection with a base station and the location can be locked roughly within the radio cell, one can offer the user location-related services.
For an operator of public venues or buildings it is more and more important to analyse the exact positions of their guests and visitors depending on the daytime.
So valuable information for building design, values of advertisement spaces or further location development are gained.
The Heatmap enables the operator to draw conclusions based on the movements of visitors and guests within an area. There are daily analysis about the user behavior, how many Wi-Fi users have used the customer service at a specific location at a specific time.