Subsidiary LOOP21 GmbH Germany was established

17. May 2017

Location Based Marketing and Wi-Fi-Analytics: Increase customer engagement with LOOP21


(Hamm, 2017-05-17 ) More and more companies offering their customers an access to the Internet via Wi-Fi. But many potentials remain for more intensive customer interaction of the free internet access will be lost. This is precisely way where the establised LOOP21 GmbH works. The german subsidiary of the Austrian LOOP21 Mobile Net GmbH supports its clients by the installation of individual and location-related offers of information via a special web infrastructure. The service portfolio of LOOP21 GmbH is oriented primarily toward of enterprises from commerce, trade, tourism and public transport.

„Many enterprises still leave it by the normal supply of a Wi-Fi access to make the stay for potential customers in their company more attractive“, says Christian Cramer, manager and co-founder of the LOOP21 GmbH. „The suppliers leave many-sided possibilities unused to communicate directly with their customers with the Wi-Fi use and to raise the customer engagement.“

Mobile Services: indoor navigation and Webshop-connectivity
The LOOP-principle: After the Login with a public WLAN-Hotspot the guest reaches to a mobile Device Landing page who is location based of the position of the Smartphone-user. She can contain individual contents as for example an Indoor navigation, tool for the customer survey or shop accesses or inform about topical discounts. „These services affect positively the customer engagement, so that the costs for the Wi-Fi-Net amortise fast.“, says Konul.

Retailer can tie together her stationary offer with an E-Commerce-Platform verknüpfen uand connect therefore the advantages of stationary trade with those of the online shopping. Suppliers get the possibility to supply user with personalised product recommendations and to accompany the shopping experience actively. In Tourism and culture, for example, visitors receive not only information about places of interest, but also tips to gastronomic offers nearby from towns or museums according to location. LOOP21 offers at the same time the entrance in actual Wi-Fi-Analytics with which the purchase behaviour of certain customer groups can be evaluated.

Besides, with a detection function the customer movements can be displayed. The benefit is, for example, that the personnel management can efficiently used in the actual need or optimise the Point-of-Sale-Marketing.

The head office of the new-founded LOOP21 GmbH is in Hamm in Westfalen, another office opened in Leipzig. The equal partners Christian Cramer, also manager of the Systemhaus Cramer GmbH, and Sascha Konul will act as managers.

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