APPLICATION AREA

CITY & MUNICIPALITY

Free Wi-Fi in public areas

From youngsters to „modern“ pensioners today many of them are already equipped with Wi-Fi devices.

Now an increasing number of cities and municipalities make use of that and score high points with their citizens and visitors.

The digital citizen information is an important point with comprehensive information like garbage disposal calendar, taxes and fees, the opening time of the waste disposal station and to many things more.

This offer is also very interesting for tourist with location based content for a tour guide, catering trade offers or event calendars.

Advantages

For the operator

N

Communication and active involvement of young people, etc.

N
Important communication measure
for city marketing
N

Meeting the expectations of your place as a modern holiday destination

N

Involvement of all municipal institutions and the local economy

N

Landing page in the design of the city or municipality

Advantages

For the guest

N
Wi-Fi hotspots at various points in the city
N
Digital citizen information and service around the clock
N
E-Government offers
N
Multilingual for the tourists
N
Information about events, nightlife or places of interest without searching in the internet

Some possible extensions

for city and municipality

LOOP21 Extension

Heat Map

For an operator, it becomes increasingly important to analyze the exact stays of his guests depending on the time of day.

N

Absolute number of WiFi clients
per location over the course of the day

N

Which visitor frequency occurs during the day at which flow point

N

2D- oder 3D maps

It allows conclusions about the movement of the Wi-Fi users.

LOOP21 Extension

Scheduler

Automatically change the landingpage, templates, content, and themes for specific time periods.

N
Automated exchange
N
Advance planning of a whole season or a whole year
N
Date, time, days

At the end of the time span, the landing page automatically returns to the original landingpage.

CASE STUDY

CITY WI-FI IN VIENNA

The city of Vienna commissioned LOOP21 to take care of the added value for the City WLAN by offering location-based content. Together with several City Council Departments (IT, Press and Communication service, Public Lighting, Water Engineering) the project team of LOOP21 worked on finding a solution that meets all needs and wishes.

The service for Vienna’s citizens is available at the city hall square in the centre and on 5 different locations on the Danube Island. LOOP21 provided the city with support during the different project phases, from the definition of these areas to the decision which content available on the landingpages.

“The highlight of the project “Wi-Fi in Vienna” is a service, where guests get location-based information. Once guests are connected to the wireless network, they are provided with a landingpage which offers content that depends on their location.” (Press release of the City of Vienna, Sept 27th, 2012)

LOOP21’s project team worked together with other project partners to reach common milestones. For instance the LOOP21 software department developed a specific SOAP interface which enables a communication between the LOOP21 landingpage and the registration page for internet access of the city’s infrastructure partner.

The evaluation of the statistics shows an incredible usage! During the Film Festival in August 2012 at the city hall square there were 12,100 unique users counted on the landingpage. The preferred button was the content of the Vienna Tourism and the city map. Overall, there were 35,000 page impressions in this one month.