CASE STUDY

ENTERTAINMENTPARK

Communication in the park, locating guests, navigation and customer flow analysis

The basic concept is to display location-related information on the guest’s smartphone.

Communicate with your guests and provide a new user experience.

Linking the park infrastructure with guests’ mobile devices creates a novel and long-lasting park experience

Watch the streams of visitors and control them with actions or messages.

Increase customer loyalty and increase contact with your partners.

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Advantages

For the operator

N

Additional advertising options in the
Wi-Fi network

N
waiting time analysis
N
customer flow analysis and -control
N
Valuable marketing data (e-mail addresses)
N
Create customer surveys to get the satisfaction of the visitors

Advantages

For the guest

N
Parking navigation on the own smartphone
N
Public Wi-Fi in the whole park
N
Information about attractions
N
Gastro information – menus
N
Tourinformationen through the park

Some useful extensions

for Entertainmentparks

LOOP21 Extension

Scheduler

Automatically change landing page templates, content and themes for specific time periods.

N
Automated exchange
N
Advance planning of a whole season or a whole year
N
Date, time, days

At the end of the time span, the landing page automatically returns to the original landingpage.

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LOOP21 Extension

Customer Survey

Effectively query customer satisfaction and discover potential for improvement. Questionnaires can be flexibly configured, controlled and evaluated in the backend.

N
4 different survey types
N
Multilingual
N
Live evaluations

Statistics are graphically processed and can be exported as XML and CSV.

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CASE STUDY

ENTERTAINMENTPARK

With over 4 million visitors every year, Europa-Park is the largest theme park in Germany, Europe. In the age of new media, Europa-Park decided to entertain its guests with Loop21 Parktainment ™. The first step involved installing a Loop21 hotspot with the LBS (Location-based Service) module “Parktainment ™” at 5 locations: Entrance, Silver Star & blue fire roller coaster, Fairytale Forest and FoodLoop Restaurant.

The goal is to provide the guests in Europa-Park with location-specific information with WI-FI. Through the Loop21 Parktainment ™ software package, guests can connect to the Wi-Fi and get a landing page. This landing page is different for each location. If the guest is on Silver Star, they can post on Silver Star’s Facebook page or watch a video of that ride on Youtube while they are in the queue. In front of the train blue fire, however, the user gets information about this attraction. He can check in places on Facebook or view the park map on blue fire. Europa-Park also uses the Internet login of Loop21. With Loop21 as the operator, the park is completely secured against legal concerns. During the installation of the Loop21 hotspot system into the Wi-Fi network, the details about the interconnection with the Loop21 Network Operations Team were discussed. Thanks to the Loop21 software, modern hardware, suitable configurations and technical know-how, the Parktainment ™ was launched before the start of the 2011 season.

 

  • Loop21 Hotspotsystem (Server- und Clientversion)
  • Loop21 Parktainment™
  • Internet Login and AAA-system (Authentication, Authorization, Accounting)
  • Voucher module
  • Statistics modul
  • LBS (Location-based Service) / Landing Pages
  • Storage of internet traffic
  • 2nd Level-Support and monitoring