APPLICATION AREA

RETAIL

The digital marketing tool for retail

Offer public WiFi, location-based and personalized information and offers. Gain valuable insights through digital surveys directly at the POS.

Receive and evaluate valuable marketing data and use the extensive statistical and analysis tools for strategic planning.

Refinance your expenses for the WiFi infrastructure through cross-selling and upselling, as well as advertising income from partner companies.

Advantages

For the operator

N

WiFi infrastructure, digital price tags, cameras – everything from a single source

N

Targeted interactions with customers at the POS

N
Personalized communication (User Profiling)
N

Optimization of cross-departmental processes

Advantages

For the guest

N
Wi-Fi in the shop
N

Notes on events and promotions

N

Tailored offers
(User Profiling)

N

Services offered via WiFi

Some possible extensions

for Retail

LOOP21 Extension

Heat Map

For an operator, it becomes increasingly important to analyze the exact stays of his guests depending on the time of day.

N

Absolute number of WiFi clients per flow point over the course of the day in the form of a heat map

N

Where and when do visitors stay more often

N
2D or 3D maps

It allows conclusions about the movement of the Wi-Fi users.

LOOP21 Extention

User Profiling

User Profiling is a user-based service and enables information to be provided on the landing page according to the personal interests of customers.

N

Query and categorization of interests through questionnaires in front of the landing page

N

Completion of the questionnaire is optional or compulsory

N

Individual content according to the user profile on the customer device

N

Multilingual

All statistical data are available for each user profile.

CASE STUDY

RETAIL

 A retail chain with 155 branches in 9 different countries across Europe decided in 2014 to actively interact with customers in the shops. Customers can access the real-time information platform of LOOP21 via the free WLAN. There real-time information about the range, product demonstrations, but also an online price comparison, a direct ordering option (multi-channel) and free internet are offered. This service is adapted to the respective location of the branch and the country.

  • Digital customer communication at the POS (Point of Sale)
  • Internet lines at all locations
  • Control via a central platform
  • Legal protection and linguistic adaptation depending on the country
  • LOOP21 cloud service
  • All-inclusive commissioning on site

Last year, 9.35 million hits were recorded. Purchase decisions are made with the smartphone in hand. The retail chain provides the customer with specific information: availability, price comparison, advice and online ordering options. In addition, targeted POS marketing increased sales per customer.