APPLICATION AREA
RETAIL
The digital marketing tool for retail
Offer public WiFi, location-based and personalized information and offers. Gain valuable insights through digital surveys directly at the POS.
Receive and evaluate valuable marketing data and use the extensive statistical and analysis tools for strategic planning.
Refinance your expenses for the WiFi infrastructure through cross-selling and upselling, as well as advertising income from partner companies.
Advantages
For the operator
WiFi infrastructure, digital price tags, cameras – everything from a single source
Targeted interactions with customers at the POS
Optimization of cross-departmental processes
Advantages
For the guest
Notes on events and promotions
Tailored offers
(User Profiling)
Services offered via WiFi
Some possible extensions
for Retail
LOOP21 Extension
Heat Map
For an operator, it becomes increasingly important to analyze the exact stays of his guests depending on the time of day.
Absolute number of WiFi clients per flow point over the course of the day in the form of a heat map
Where and when do visitors stay more often
It allows conclusions about the movement of the Wi-Fi users.
LOOP21 Extention
User Profiling
User Profiling is a user-based service and enables information to be provided on the landing page according to the personal interests of customers.
Query and categorization of interests through questionnaires in front of the landing page
Completion of the questionnaire is optional or compulsory
Individual content according to the user profile on the customer device
Multilingual
All statistical data are available for each user profile.
CASE STUDY
RETAIL
A retail chain with 155 branches in 9 different countries across Europe decided in 2014 to actively interact with customers in the shops. Customers can access the real-time information platform of LOOP21 via the free WLAN. There real-time information about the range, product demonstrations, but also an online price comparison, a direct ordering option (multi-channel) and free internet are offered. This service is adapted to the respective location of the branch and the country.
- Digital customer communication at the POS (Point of Sale)
- Internet lines at all locations
- Control via a central platform
- Legal protection and linguistic adaptation depending on the country
- LOOP21 cloud service
- All-inclusive commissioning on site
Last year, 9.35 million hits were recorded. Purchase decisions are made with the smartphone in hand. The retail chain provides the customer with specific information: availability, price comparison, advice and online ordering options. In addition, targeted POS marketing increased sales per customer.
