APPLICATION AREA

RETAIL

The digital marketing tool for retail

Offer public Wi-Fi, location-related and personalised information and offers. Get valuable knowledge with digital surveys directly in the POS.

Receive and use valuable marketing data and use the extensive statistics and analysis tools for the strategical planning.

Refinance your infrastructure costs with Cross- and Upselling, as well as advertising revenue of partner enterprises.

Advantages

For the operator

N
Wi-Fi, digital price labels, cameras
N
Targeted interactions with the customers at the POS
N
Personalized communication (User Profiling)
N
Optimization of inter-divisional processes

Advantages

For the guest

N
Wi-Fi in the shop
N
Direct prize comparison with Wi-Fi
N
Personalized offers (User Profiling)
N
Entertainment possibilities in the surroundings

Some Extensions

for Retail

LOOP21 Extension

Heat Map

For an operator, it becomes increasingly important to analyze the exact stays of his guests depending on the time of day.

N
Absolute number of Wi-Fi clients per location over the course of the day in the form of a heat map
N
Where and when do visitors keep their eyes open?
N
2D or 3D maps

It allows conclusions about the movement of the Wi-Fi users.

LOOP21 Extension

Userprofiling

User profiling is a user-based service and enables the provision of information in accordance with personal interest.

N
Questionnaire before Landingpage
N
Required or optional
N
Individual content according to the user profile

All statistics are available per user profile.

CASE STUDY

RETAIL

A retail chain with 155 shops in 9 different countries europe-wide decided 2014 to interact actively with their customers in the stores. Via the free Wi-Fi the customers get to the real-time information platform of LOOP21. There they find real-time information about the assortment, product presentations, but also an online price comparison, a direct possibility to order (multi-channel) and free Internet access. This Location-Based-Service is customized to the respective location of the shop and the country.

  • Digital customer communication at the POS (Point-of-Sales)
  • Internet access lines at all store locations
  • Management by a central platform
  • Legal protection and language customization according to each country
  • LOOP21 Cloud Service
  • All-inclusive implementation on-site

Last year 9.35 m. accesses were registered. With a smartphone in the hand buying decisions are made. At the same time the retail chain provides their customers with targeted info: availability, price comparison, consultancy, online ordering possibility. Moreover, the sales per customer has increased thanks to the targeted POS marketing.