APPLICATION AREA
SHOPPING MALL
Wi-Fi in the shopping mall with valuable data and statistics
The topic of Wi-Fi in the shopping mall is about more than just free internet for your visitors. Personalized content and offerings, real-time communication, shopping guide, etc. – and all this through a central, cloud-based software – create added value for the visitor to your mall.
Check and optimize customer flows through relevant information about the current location.
Advantages
For the operator
Active customer dialogue via smartphone
at the POS
at the POS
Targeted Surveys in the Shopping mall
Virtual dialogue between brands and customers
Data on customer behavior and movement streams (heatmaps)
Personalized addressing of user groups
(User Profiling)
(User Profiling)
Advantages
For the guest
Landingpage with information about events, competitions or promotions
Mobile Customer Service
Online catalog
Digital price comparisons
Extensions
for Shopping malls
LOOP21 Extension
Bannermanagement
Advertising for offers, events and partners on your landingpage.
Automated and time-controlled banner advertising using LOOP21 Banner Management.
Automated and time-controlled banner advertising using LOOP21 Banner Management.
Targeted banner advertising
Banner by date, time, views or clicks
Pay-per-Click, Pay-per-View
Statistics are graphically processed and can be exported as XML and CSV.
LOOP21 Extension
Userprofiling
User profiling is a user-based service that enables the provision of information according to personal interests.
Questionnaire before Landingpage
Required or optional
Individual content according to the user profile
All statistics are available per user profile
APPLICATION AREA
SHOPPING MALL
As part of the renovation of some German shopping centers, LOOP21 was commissioned to develop, operate and service a Wi-Fi network and also involved in the planning of new projects.
Corio wanted to offer shoppers free Internet access for their smartphones and other Wi-Fi-capable devices. With LOOP21, a partner that met all criteria was found and thus new construction projects like the Markthal Rotterdam was equipped with the system.
Corio wanted to offer shoppers free Internet access for their smartphones and other Wi-Fi-capable devices. With LOOP21, a partner that met all criteria was found and thus new construction projects like the Markthal Rotterdam was equipped with the system.
Users receive location-based information transmitted via a landing page. Language, content and design are centrally administered – depending on the operating site. To ensure uniform brand presence, contents are branded according to the corporate identity and optimally placed and displayed on all devices thanks to responsive design.
Since the project launch there have been already 3.33 m. accesses registered in the LOOP21 system. „Only“ 95,000 users used the free Internet access which is the evidence that the Location-Based-Service and its contents are attractive for the customers who are currently in the shopping center.
