APPLICATION AREA

SHOPPING MALL

Wi-Fi in the shopping mall with valuable data and statistics

The topic of Wi-Fi in the shopping mall is about more than just free internet for your visitors. Personalized content and offerings, real-time communication, shopping guide, etc. – and all this through a central, cloud-based software – create added value for the visitor to your mall.

Check and optimize customer flows through relevant information about the current location.

Advantages

For the operator

N

Active customer dialogue via smartphone at the POS

N
Targeted Surveys in the Shopping mall
N
Virtual dialogue between brands and customers
N
Data on customer behavior and movement streams (heatmaps)
N

Personalized addressing of user groups (User Profiling)

Advantages

For the guest

N
Landingpage with information about events, competitions or promotions
N
Mobile Customer Service
N
Online catalog
N

Digital service offerings

Some useful extensions

for shopping malls

LOOP21 Extension

Banner-Management

Advertising for offers, events and partners on your landingpage.
Automated and time-controlled banner advertising using LOOP21 Banner Management.

N

Targeted self-promotion or advertising by partner companies

N

Banners can be displayed by date, time, views or clicks

N

Preset billing options

Statistics are graphically processed and can be exported as XML and CSV.

LOOP21 Extension

User Profiling

User Profiling is a user-based service and enables information to be provided on the landing page according to the personal interests of customers.

N

Query and categorization of interests through questionnaires in front of the landing page

N

Completion of the questionnaire is optional or compulsory

N

Individual content according to the user profile on the customer device

All statistical data are available for each user profile.

APPLICATION AREA

SHOPPING MALL

As part of the renovation of some German shopping centers, LOOP21 was commissioned to develop, operate and service a Wi-Fi network and also involved in the planning of new projects.
Corio wanted to offer shoppers free Internet access for their smartphones and other Wi-Fi-capable devices. With LOOP21, a partner that met all criteria was found and thus new construction projects like the Markthal Rotterdam was equipped with the system.

Users receive location-based information transmitted via a landing page. Language, content and design are centrally administered – depending on the operating site. To ensure uniform brand presence, contents are branded according to the corporate identity and optimally placed and displayed on all devices thanks to responsive design.

Since the project launch there have been already 3.33 m. accesses registered in the LOOP21 system. „Only“ 95,000 users used the free Internet access which is the evidence that the Location-Based-Service and its contents are attractive for the customers who are currently in the shopping center.