Wi-Fi in the shopping mall with valuable data and statistics h1>
Check and optimize customer flows through relevant information about the current location.
For the operator
Active customer dialogue via smartphone at the POS
Personalized addressing of user groups (User Profiling)
For the guest
Digital service offerings
Some useful extensions
for shopping malls
Advertising for offers, events and partners on your landingpage.
Automated and time-controlled banner advertising using LOOP21 Banner Management. p>
Targeted self-promotion or advertising by partner companies
Banners can be displayed by date, time, views or clicks
Preset billing options
Statistics are graphically processed and can be exported as XML and CSV.
User Profiling is a user-based service and enables information to be provided on the landing page according to the personal interests of customers.
Query and categorization of interests through questionnaires in front of the landing page
Completion of the questionnaire is optional or compulsory
Individual content according to the user profile on the customer device
All statistical data are available for each user profile.
Corio wanted to offer shoppers free Internet access for their smartphones and other Wi-Fi-capable devices. With LOOP21, a partner that met all criteria was found and thus new construction projects like the Markthal Rotterdam was equipped with the system.
Users receive location-based information transmitted via a landing page. Language, content and design are centrally administered – depending on the operating site. To ensure uniform brand presence, contents are branded according to the corporate identity and optimally placed and displayed on all devices thanks to responsive design.
Since the project launch there have been already 3.33 m. accesses registered in the LOOP21 system. „Only“ 95,000 users used the free Internet access which is the evidence that the Location-Based-Service and its contents are attractive for the customers who are currently in the shopping center.