APPLICATION AREA

SKIING AREA

Digital Marketingtool for ski and hiking regions

Offer public Wi-Fi, location-based and personalized information, as well as multimedia entertainment for your guests.

The LOOP21 system connects the region and its guests, the local economy and operators, and creates holistic holiday experiences that will be remembered.

Advantages

For the operator

N
The guest is already equipped (Smartphones, tablets, etc.)
N

Accurate information and real-time communication
via Wi-Fi

N
Application of regional products and
Services
N
Alarm function at avalanche risks or technical disturbances

Advantages

For the guest

N
Landingpage with important information from the surrounding
N
No moble application (APP)
necessary – no searching for information
N
Advertising in social networks (Social Media, Facebook, Twitter, Instagram etc.)
N
Alternative for overloaded mobile networks

Some Extensions

for Skiing areas

LOOP21 Extension

Emergency Service

N
Disconnection of all connections as long as the message is active
N
Create a link to the website or your own page using the editor
N
Settings per hotspot
N
Multilingual
Create your own alerts with a few simple clicks.

LOOP21 Extension

Customer Survey

Effectively customer satisfaction and discover potential for improvement. Questionnaires can be flexibly configured, controlled and evaluated in the backend.
N
4 different survey types
N
Multilingual
N
Live evaluations
Statistics are graphically processed and can be exported as XML and CSV.

CASE STUDY

MOUNTAIN RAILWAYS SÖLDEN

Already in 2011 the mountain railways in Soelden, which is one of the most known skiing area in the Austrian Alps started to provide Wi-Fi. Soelden is one of the most famous skiing regions in the Alps. There are not less than 148 km of slopes and ski lifts and cable cars with a total capacity of 70,000 persons per hour.

As a world sensation LOOP21 equipped 2 cable cars and direct surroundings with a locationbased information system via Wi-Fi as the first worldwide. So that means that the guests can connect to the Wi-Fi with their own smartphones, tablets and laptops. LOOP21 Mountainment system is straightened of the needs and wishes of skiing regions and also on the guests expectations.

In the first run 2011, the statistics were so convincing that Soelden and LOOP21 decided to extend its offer to 5 more locations, where the Landing Page with location-based services and the Internet access are available. On this Landing Page LOOP21 put the most useful and relevant information for the users. For example weather reports, a list of open slopes & lifts and the latest news about Après ski events. The contents and the design are individually prepared for every client. They are up-to-date and can be adapted any time without waiting times as we know it from static applications. The second big difference to mobile apps is that the LOOP21 Mountainment system delivers information depending on the guest’s location. The visitor for example gets different information on the top of the mountain as in the central hotel.

After the second successful run in 2012 LOOP21 and the skiing resort decided to upgrade up to 14 hotspot areas. That shows how LOOP21 and Soelden are improving the system continuously.