Digital Marketingtool for ski and hiking regions
The LOOP21 system connects the region and its guests, the local economy and operators, and creates holistic holiday experiences that will be remembered.
For the operator
Accurate information and real-time communication
via Wi-Fi p>
For the guest
necessary – no searching for information
Some possible extensions
for Ski areas
Different settings per hotspot
MOUNTAIN RAILWAYS SÖLDEN
As a world sensation LOOP21 equipped 2 cable cars and direct surroundings with a locationbased information system via Wi-Fi as the first worldwide. So that means that the guests can connect to the Wi-Fi with their own smartphones, tablets and laptops. LOOP21 Mountainment system is straightened of the needs and wishes of skiing regions and also on the guests expectations.
In the first run 2011, the statistics were so convincing that Soelden and LOOP21 decided to extend its offer to 5 more locations, where the Landing Page with location-based services and the Internet access are available. On this Landing Page LOOP21 put the most useful and relevant information for the users. For example weather reports, a list of open slopes & lifts and the latest news about Après ski events. The contents and the design are individually prepared for every client. They are up-to-date and can be adapted any time without waiting times as we know it from static applications. The second big difference to mobile apps is that the LOOP21 Mountainment system delivers information depending on the guest’s location. The visitor for example gets different information on the top of the mountain as in the central hotel.
After the second successful run in 2012 LOOP21 and the skiing resort decided to upgrade up to 14 hotspot areas. That shows how LOOP21 and Soelden are improving the system continuously.